Amazon Listing Optimization

Short answer: Merge it. It won’t hurt weight (if done correctly) and will help conversion. But don’t expect it to restore lost organic rank. You’ll st...

This is gold. Been meaning to build out an AI workflow for Amazon forever, but procrastination hit hard. This post might finally get me off my ass. Ho...

Ads are the million-dollar question because there are just so many pieces to it. It really depends what you need at that specific stage of your produc...

How’s your conversion rate compare to competitors in the same niche? If theirs is better and your ads have been running for two weeks, start cutting u...

Quick reality check on your numbers vs. category benchmarks. Average conversion for kitchen on SP ads is 8-12%. You're at 0.5%. Average CTR is 0.3-0.5...

“Your real competition isn’t other sellers — it’s the algorithm.” I felt that in my bones. Jeff, if you’re out there, please stop tweaking the search ...

It’s true that almost every product is already taken — but that doesn’t mean you can’t compete. Think like a customer: when you see the same item from...

Been experimenting with AI for images, packaging, even video for about two years now. Finally getting to the point where it feels natural and consiste...

Solid breakdown. Beyond the basic on-page stuff, the core here is relaunching with a high list price and a fat coupon for conversion, getting reviews ...

Semi-stocked is way lower-risk than premium. You won’t lose big money—but it is tiring because you’re always launching new products.

Ultimately, whether a listing takes off all comes down to its conversion rate and reviews.

Quick question – when you say micro-innovation, do you usually modify the mold or just add accessories? Trying to figure out how much I’d need to inve...

On Canada site here—one of my older listings lost the list price and now support won’t reinstate it even after I sent them 3+ orders at full price and...

You can start simple. Ads not showing? Raise CPC—that’s an optimization. Getting clicks but no conversions? Gotta figure out if it’s the listing, the ...

Rufus is still in testing. Don’t expect miracles. Ask Rufus to recommend products in your category — those are your real competitors. Ask Rufus why it...