Amazon PPC Ads & Management
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SBV product targeting: lowering bids caused my ads to slide from core keywords to generic “accessories” terms. Is there a bid threshold?
Been there. You screwed it by cutting bids too fast. The algo's not smart, it's just matching your cheap bids to cheap clicks. Once it thinks you're a...
Aggressive ad strategy help – high top-of-search multiplier + off-site launch
On high placement multiplier – there are two common aggressive approaches:
Approach A (your colleague): suggested bid + 300‑400% top‑of‑search. This p...
Case Study: Ads Not Converting, Tight Budget, Sky-High ACoS – How to Build Consistent Profitable Listings
Auto campaigns are mainly for keyword research.
If conversion is bad, fix reviews and listing quality first.
If it still doesn’t perform, consider cut...
How I Keep My ACoS Below 5% With These Simple Sponsored Ads Tactics
Nice, appreciate the share. Always good to get a fresh angle—gonna test this out and see how it plays out. Will circle back if I see any movement.
Sales have been dropping for years – old products declining, no new hits. Where do we start?
Pet toys are a bloodbath right now. CPC is through the roof, everyone's undercutting each other, and it's impossible to stand out. If you've got a pro...
Low-cost non-standard items, super tight budget — how to make every dollar count?
Simple framework for non-standard / design products:
Visuals first — your main image and video make or break it
Target tight, exact keywords that actu...
Looking for a complete white‑hat ad playbook for new products – campaign structure, budget, metrics, optimization
on campaign structure and purpose
You can't just copy someone's campaign setup without knowing their goal. Every match type and bid strategy serves a ...
Multi‑variation product – ad clicks go to SKU B but sales happen on C, D, E. How does Amazon rank B? How many orders to get to page 1?
Comment 2 – from a seller who's optimized multi‑variation ads
Here's what I'd do to get M to page 1:
Isolate M. Create a separate exact match campaign...
WOOT BD Snatched My Buy Box – My SP Ads Died. Will This Hurt My Ad Weight?
I’ve tested WOOT pretty extensively over the past year. SP ads will definitely pause during the deal — no way around it. SB ads can keep running, thou...
Launching a non‑standard product in a small subcategory – thoughts on my plan?
Your biggest advantage right now is price. Use it to boost conversion early.
But make sure:
Vine reviews come in at 5 stars and decent quantity (30+)...