Amazon PPC Ads & Management
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$40 Product Launch: I Hit 20 Verified Reviews But My ACOS Is Still 2x My Target – Help
If you're launching a new product with zero outside traffic and relying purely on on-platform promos, what's the game plan to actually move the needle...
ACOS is high, ads have been running for 3–4 months with little progress. How should I restructure? (data included)
You have price and rating advantages, but you’re not running ASIN targeting or display ads. Those can be good for picking up sales when your organic t...
The Complete Amazon White Hat Advertising Playbook
Nice, learned a lot here. My ad structure’s kinda all over the place. You really gotta tailor things to your product though. And Q5—about ads stalling...
Amazon Advertising Logic: How It Works + What to Do in Growth vs Mature Stage
Solid advice on not negating keywords too fast. I used to kill a keyword after 2 days of bad performance, but lately I’ve been adjusting run times ins...
SC to VC — sales dropped, ads underperform, pricing out of control. How do you actually drive growth on Vendor Central?
On deals: LD/BD on VC are free to run (no fee), but the discount comes from your margin. The playbook is to use deals for rank, not profit. Run a BD, ...
Low‑ticket product (€14) with 10% conversion, but ACOS is killing me. CPC €1.1. Should I bid higher or change strategy?
Low ticket + high CPC is just a tough math problem.
Two real paths:
Lose money short-term to push rank and organic traffic, then cut ads later. Need c...
New seller panic: Higher-priced product not selling, ACOS through the roof – should I quit?
Don’t throw in the towel yet – you’re not seeing the real issue here. Let’s break it down:
Price: Dude, you’re charging 2–3x more than most competitor...
Switched from electronics to mattresses (FBM) – struggling with variations, low margins, high storage fees. Any advice?
Don’t get fooled by high demand—bigger isn’t always better. Let me give you an example (I’ve seen this firsthand): 12-inch Queen has 100k monthly sear...
New product sales tanked after 2 months – competitors launched 5–6 variations, ads now spend but don’t convert
Your situation sucks, but it’s not over. Focus on what you can control:
Make your better specs impossible to miss at a glance.
Use coupons and tempora...
Is “locking in top-of-search” a trap? A breakdown of ad placements — when to bid hard, when to hold back
Quick questions — hoping you or others can weigh in:
If my organic rank is already in the top 4 for a keyword, do I still need to bid on top-of-search...
How I Deconstruct Competitors' Entire Operations With 3 Simple Frameworks
The thing is, for anyone who’s been doing this a few years, you probably know all these individual pieces. You can talk the talk on any single one of ...
Auto parts (OE) newbie struggling with ads and listings — need real advice
If your parts fit multiple vehicles, create separate variations for each major model/year. Then run campaigns targeting those specific fitment keyword...
Head terms are too expensive, long-tail gets no traffic — how to actually pick manual PPC keywords (real case study)
If I lower bids, competitors take over the top ad spot and kill my organic. What then?
Competitor indexed 1000+ keywords in 2 months but converts worse than me. What am I missing?
Let me add one more thing: If you want to test their strategy without blowing your budget, run a small "catch-all" campaign:
Create one broad match ca...
Amazon Keyword Selection & Ad Type Targeting: A Data-Driven Playbook for 2025
Hey everyone, quick question about keyword targeting. If I want 5 orders and my click-through rate is around 1% with a 10% conversion rate, then I'd n...
I locked in a keyword placement for 10 days and dropped my ACoS from 110% to 22%. Here’s what worked.
The only thing that really holds a ranking is a solid loop: Good product + strong page = good conversion. That conversion data tells the algorithm you...