Amazon PPC Ads & Management
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Hitting a Wall with My Ad Strategy – Need Your Advice!
Every ad type has its pros and cons for new stuff. Exact from day one? Strong relevance, your search terms won't go rogue, but getting any clicks is a...
Why is raising my bid giving WORSE ad placement? Clicks but NO sales… halp
General bid hierarchy from highest to lowest:
Exact > Phrase > Broad > Auto
But always let your data decide. If a broad term is converting, keep it hi...
New product, 4.3 stars vs top brand’s 3.7. 80% of sales come from their brand + keyword. How should I structure SP ads to capture their traffic?
I’ve done something similar. One thing to watch — don’t ignore broad and phrase entirely. I’ve had cases where exact match ACOS was terrible at first,...
New Product – High Impressions But Low CTR & Conversion, Price Twice That of Competitors. Any Fixes?
How to Handle Long-Tail Keywords
Don’t expect exact-match long-tail campaigns to drive many orders; search volume is just too low. Run them on broad m...
How I Took a Red Ocean New Product to Top 10 in 3 Months: Exact Launch Ad Framework + $10k Mistake to Avoid
SP still has a place. Just don’t fight for the top of page one. Go after specific ASINs instead. Look at competitors with decent volume and consistent...
New FBM product — bidding way above suggested but still getting zero impressions. Is FBM + higher price hopeless?
The suggestion bid is just a starting point. Don't treat it like a cap.
Think of it this way: if you need 10,000 impressions to get meaningful data, a...
New Product Launch Dilemma: Wait for Vine Reviews or Start Running Ads Now?
Been there.
Drop price—Vine reviewers pay a fee too, it's not completely free.
Polish your images and copy. Had a product stall on Vine with rough d...
Low Sales & High ACOS: Need Urgent Help with Scaling
Stop focusing on ad spend—your real problem is that your product’s unique value isn’t being communicated. If your product is differentiated, make that...
Amazon Ad Bidding Mechanism & New Launch Advertising Strategy
Competition’s brutal right now. Some products just won’t perform no matter how much you throw at ads. Honestly, picking the right product is already h...
Is Amazon PPC Broken for New Products Lately?
Noob here with the same question. Launched a new product a couple days ago, started ads. Impressions are literally in the double digits, maybe one cli...
Traffic vs Conversion — I think we're asking the wrong question
The A10 algorithm shift is the elephant in the room.
A9: pay to play. High PPC spend could force organic rank.
A10: earn to rank. Organic sales and ex...
Control Your Ad Position & CPC: No Guesswork, Just Results
Been messing with SD on VCPM lately to try and backfill some orders. Spend is low, clicks are rolling in, but sales are trash. Obviously. My concern i...
Why Broad SP Big KeyWords Are a Waste of Budget for High-Ticket Amazon Products (And What To Use Instead)
$100+ product here. Can confirm that big keywords are a nightmare. Was paying $14 a click just to hit top of search for a core term and still got zero...
How to Master Amazon Sponsored Products (SP) Ads: A Complete Step-by-Step Guide for New & Growing Sellers
I don’t pre-negate keywords for automatic campaigns during the launch phase unless I’m certain certain terms won’t convert. For broad campaigns, I avo...
How to Compare Inventory Clearance Options and Net Recovery
For anyone reading this and thinking "but my boss won't let me liquidate at a loss" — run the numbers. Show them liquidation cost vs. storage fees for...
Small niche, only head terms, almost no long-tail. How to promote without price wars? (selective expansion model)
In a small market, you don’t have the luxury of building long-tail first.
Go after the head terms directly.
Use ads + temporary price/coupon to push...