Question about Walmart Flash Deal Pricing: How soon can I raise the price after a deal ends? Does it affect the lowest price record?

Hi everyone, I have a question about Walmart Flash Deals (the ones where you can also apply for commission fee reductions).

How long do I need to wait after a Flash Deal ends before I can raise the price back to my normal selling price?
Will the price during this Flash Deal be recorded as the “lowest price” for future promotions (like Walmart+ Week or the Holiday Deals)?

Thanks in advance for any insights!

Answers (1)

Whitney Vasquez 1y

I’ve run a few of these. Generally, you have control over when to raise the price—there’s no mandatory hold period, but keep in mind that frequent sharp increases might affect your offer health.
For commission reduction, your deal price typically needs to be at least 10% below your current listed price.
Regarding your second question: Flash Deal prices are not factored into the AUR (Average Unit Retail) in most cases. However, for major events like Walmart+ Week or Holiday Deals, Walmart usually requires that your new event price be at least 5% lower than your previous Flash Deal price. So while it’s not a “lowest price” flag in the standard sense, it can become the baseline for future big promotions.

Reply (by OP):
That’s really helpful—thank you! Good to know about the 5% lower requirement for major events. Appreciate the detailed answer.

Hailey Macias

This lines up with what I was told by my rep too. The part about Flash Deal pricing not usually feeding into AUR was the piece I was missing, because I kept assuming Walmart was treating it like a hard lowest-price record. The 5% lower rule for Walmart+ Week makes more sense as an event-specific benchmark, not a permanent restriction.

Alina F. Gilmore

good to know, i was wondering if the flash deal price would haunt the listing forever

Alec Nixon

That 10% below current listed price detail is useful. I’ve seen people get tripped up because they only look at the promo price and forget the live listing has to be far enough down for the commission change. The frequent increases affecting offer health is also a nice heads-up, since it sounds like you can technically do it, but not without consequences.

crewRoad

Feb 28

yep, that clears up a lot tbh

Question about Walmart Flash Deal Pricing: How soon can I raise the price after a deal ends? Does it affect the lowest price record?

Answers (1)

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