Willow Y. Perez
Selling on Amazon. Keen on data-backed decisions
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Amazon PPC Ads & Management
Willow Y. Perez :Great read, learned a lot. Really dug how you broke down the logic behind deal-hunting ads and paired it with your own take. Only thing I’d add—maybe ...
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SC to VC — sales dropped, ads underperform, pricing out of control. How do you actually drive growth on Vendor Central?
2025-02-28 17:41
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Amazon PPC Ads & Management
Willow Y. Perez :The core difference you need to accept: On Seller Central, you're a retailer. On Vendor Central, you're a wholesaler selling to Amazon. You've lost pr...
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Amazon PPC Ads & Management
Willow Y. Perez :Question: For growth stage, you said prioritize SD over SP for ASIN targeting. I’ve been doing the opposite and struggling with placement. Any tips on...
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Looking for a complete white‑hat ad playbook for new products – campaign structure, budget, metrics, optimization
2024-12-02 17:49
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Amazon PPC Ads & Management
Willow Y. Perez :on campaign structure and purpose
You can't just copy someone's campaign setup without knowing their goal. Every match type and bid strategy serves a ...
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Amazon PPC Ads & Management
Willow Y. Perez :I worked for a super low-price brand for years — everything under $10.
The whole model relies on **high demand + huge volume**.
If your design isn’t c...
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