Thomas R. Chen
Marketplace brand operator | Amazon | A+ Content
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A vacuum cleaner and a “creative” ad strategy — a case study on why traffic without conversion is worse than no traffic
2025-11-15 17:28
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Amazon Listing SEO
Thomas R. Chen :This post should be required reading for every new seller who thinks “viral” is a strategy. Viral gets views. It rarely gets sales. On Amazon, sales a...
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Amazon Listing Optimization
Thomas R. Chen :20k impressions, 40–50 clicks, $40 budget, 1–2 orders a day. CTR at 0.225%—below average. CPC between $0.60–$1 on a sub-$20 product? That CPC is high,...
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Why Broad SP Big KeyWords Are a Waste of Budget for High-Ticket Amazon Products (And What To Use Instead)
2025-03-25 17:51
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Amazon PPC Ads & Management
Thomas R. Chen :Seeing OP's ad data and honestly? Kinda jealous. We're in a similar high-ticket spot and can't touch those numbers. One sale per twenty clicks is a wi...
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No Paid Keyword Ranking Tools Needed: A Replicable Page 1 Strategy for Small Sellers
2025-01-04 17:24
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Amazon Listing SEO
Thomas R. Chen :Is this the US marketplace? SPR seems more reliable there; I’ve found it less accurate on smaller marketplaces.
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