#Amazon PPC Ads & ManagementSophie Wells :Hey—when you're launching a seasonal product, do you start with gift keywords or the core product keywords? I’ve been trying both and all I’m getting ...
#Amazon Inventory ManagementSophie Wells :Your rating is too bad for ads to be profitable.
Better to increase discount percentage and lower ads than keep spending high ACOS.
Relisting is an op...
#Amazon Trend ResearchSophie Wells :I’ve seen new listings rank on page 1 organically with almost no ads or external traffic—95%+ natural. ABA can reveal this: if click share jumps from ...
#Amazon Sales OperationsSophie Wells :Dude, exactly. Product dev owns the first two, operations handles the rest. And ops getting swamped when they're *not* launching? C'mon. How many ASIN...
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