Shane Butler
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From cold start to steady state – my full 2025 recap (launch, Prime Day, slow season)
2025-12-29 17:16
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Amazon PPC Ads & Management
Shane Butler :This is solid. I’m in the slow season phase right now and struggling to hold rank without burning cash. When you say “keep same bids but lower budget”...
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Ad structure for parent ASIN with many size/color variants?
2025-10-24 17:34
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Amazon PPC Ads & Management
Shane Butler :Look at your competitors for real data.
Use Helium 10 / Jungle Scout to check:
- Order % by color
- Order % by size
- Traffic % by variant
Often one s...
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Amazon Policy & Compliance
Shane Butler :Germany first, then UK, then Japan. Germany’s central location makes Pan-EU fulfillment really smooth. You just need VAT in Germany and maybe one othe...
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Facebook "reviewer" placed fake orders, refunded immediately, now threatening to leave 1-star reviews if I don't pay. What do I do?
2025-03-08 18:41
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Amazon Risk Control
Shane Butler :Don’t panic.
These scammers rely on you being scared of new listing damage.
They almost never follow through with actual reviews — they just want quic...
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