Serena Perez
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The Ultimate SPV + Rufus Playbook for 2026: How to Get Smarter Traffic and Higher Conversion
2026-02-04 17:28
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Amazon PPC Ads & Management
Serena Perez :Does Amazon actually have SPV? Isn’t it just SBV? Where can I put video in SP campaigns?
I’d love to hear from sellers with different experiences — or...
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Hi everyone,Hoping to tap into the collective wisdom here. I’m looking for some real talk from sellers who’ve been through the dry spell.
2025-12-18 17:43
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Amazon Product Research
Serena Perez :That point about color and looks? It might be bigger than you think. Your coworker's gut feeling—"no desire to buy"—hits on something a lot of people ...
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I Lost Over $10,000 To Amazon Operational Mistakes. These Are The Lessons I Walked Away With.
2025-08-18 16:59
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Amazon Listing Optimization
Serena Perez :Nail the product research and you're 80% of the way there. After that, it's just proving the concept. And honestly, having images that don't suck alre...
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Hitting a Wall with My Ad Strategy – Need Your Advice!
2025-06-05 17:46
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Amazon PPC Ads & Management
Serena Perez :For lite-launch products, in my experience, it breaks down into three styles based on how much work you wanna do.
1. The lazy but solid method: Auto +...
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The Complete Amazon White Hat Advertising Playbook
2025-01-26 17:03
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Amazon PPC Ads & Management
Serena Perez :This is solid.
When your ACOS is fine, inventory’s stocked, and sales just stop—don’t just pause and restart the campaign. You’ll trigger another co...
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