Roman-Estelle Nelson
Marketplace brand operator | Amazon | A+ Content & Listing Optimization
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Amazon PPC Ads & Management
Roman-Estelle Nelson :TL;DR version:
No impressions? Check bids & match type.
No clicks? Check main image & price.
No conversion? Check listing content & reviews.
Too expen...
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Selling Labubu doll clothes – still at risk for TRO after removing logos & keywords?
2025-06-12 17:47
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Amazon Risk Control
Roman-Estelle Nelson :Amazon, Etsy, TikTok Shop all ramp up IP sweeps before Prime Day, Black Friday, Christmas.
Last wave took Labubu listings from 2,000+ down to a few hu...
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Traffic vs Conversion — I think we're asking the wrong question
2025-04-17 17:38
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Amazon PPC Ads & Management
Roman-Estelle Nelson :Agree with OP. The "traffic vs conversion" debate is a false dichotomy.
The Amazon A10 algorithm has made this even clearer — organic sales now weigh ...
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Ads stuck ONLY on product pages with garbage CTR — how do I actually get search page traffic?
2025-01-20 17:47
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Amazon PPC Ads & Management
Roman-Estelle Nelson :If long-tail has no volume, that’s normal in tight categories.
But don’t sleep on ’em completely — they convert better and build your keyword history ...
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Amazon Listing SEO
Roman-Estelle Nelson :True. E-com’s the same everywhere. You can’t just assume—you gotta let the market decide. What you want isn’t always what the customer wants. The only...
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