Peter N. Reed
Selling on Amazon. Always testing what actually works
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How to Master Amazon Sponsored Products (SP) Ads: A Complete Step-by-Step Guide for New & Growing Sellers
2025-10-16 16:32
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Amazon PPC Ads & Management
Peter N. Reed :I don’t pre-negate keywords for automatic campaigns during the launch phase unless I’m certain certain terms won’t convert. For broad campaigns, I avo...
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New Product – High Impressions But Low CTR & Conversion, Price Twice That of Competitors. Any Fixes?
2025-09-12 18:09
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Amazon PPC Ads & Management
Peter N. Reed :Head Terms vs. Long-Tail Keywords
If your exact-match long-tail campaigns get no sales but head terms do, it just means your listing doesn’t have enou...
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New product launched but barely selling — price cut from $35.99 to $19.99 and still only 1 sale a day
2025-07-01 16:57
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Amazon Listing SEO
Peter N. Reed :Your issue is almost certainly **not enough targeted traffic**, not price.
You’re getting generic clicks, not buyers ready to purchase.
Ranking higher...
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Amazon PPC Ads & Management
Peter N. Reed :Ever think about launching across multiple markets at once? US, Canada, UK, Germany, France, Japan—same ASIN, run Vine in each. One of 'em's bound to ...
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Apparel PPC: stuck between exact match high CPC vs broad match low conversion. What actually works for seasonal clothing?
2024-10-10 17:32
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Amazon PPC Ads & Management
Peter N. Reed :Going straight for core exact keywords is extremely hard without big budget.
**Long-tail keywords** produce faster, more stable sales.
Instead o...
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