Nico Kelly
E-commerce seller | Amazon | Listing SEO & Listing Optimization
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Amazon PPC Ads & Management
Nico Kelly :Appreciate the insights! Adding a few thoughts from the trenches:
1. Start lean on budget. Focus on getting impressions, indexing the ASIN, and lettin...
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Transitioning from mass listing to focused products — how to build a proper keyword pool and lower ACOS?
2025-03-10 17:07
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Amazon PPC Ads & Management
Nico Kelly :A few practical tips from someone who’s built keyword pools from scratch:
**Where to pull keywords:**
1. Your own ad search term reports (most accurat...
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Competitor indexed 1000+ keywords in 2 months but converts worse than me. What am I missing?
2024-12-26 17:27
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Amazon PPC Ads & Management
Nico Kelly :Quick sanity check on your own strategy: You said you're indexing 200+ terms. What's the breakdown between organic vs. ad-indexed? If 80%+ are ad-inde...
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Amazon Listing SEO
Nico Kelly :Title = algorithm.
Bullets = customers.
Simple as that.
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Amazon Listing SEO
Nico Kelly :Yeah, the listing is basically for two audiences—the Amazon algorithm so it knows what you're selling, and the customer so they actually wanna buy it....
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