Natalia X. Walker
Amazon, PPC Ads, with 5+ years in cross-border e-commerce
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New Seller – 2 Failed Launches. How Do I Save My Current Product?
2025-10-05 17:21
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Amazon PPC Ads & Management
Natalia X. Walker :Broad match with no negation is just throwing money away. Especially in a cheap, crowded niche. You’re getting clicks from people looking for floor ma...
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Control Your Ad Position & CPC: No Guesswork, Just Results
2025-09-12 16:26
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Amazon PPC Ads & Management
Natalia X. Walker :At the end of the day, there's no single "right" way to run ads. You can argue tactics all day. But the *result*? That's either profit or loss. Can't ...
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New product launched but barely selling — price cut from $35.99 to $19.99 and still only 1 sale a day
2025-07-01 16:57
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Amazon Listing SEO
Natalia X. Walker :First step: **stop guessing and check your data.**
Look at sessions (traffic) and conversion rate before and after each price change.
If neither moved...
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Amazon PPC Ads & Management
Natalia X. Walker :If Vine's that hard to give away, maybe it's a sign to cut losses. Discount heavy, clear stock, and move on. Personally, I launch with 10 Vine units—u...
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Apparel PPC: stuck between exact match high CPC vs broad match low conversion. What actually works for seasonal clothing?
2024-10-10 17:32
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Amazon PPC Ads & Management
Natalia X. Walker :Apparel ABA data is usually weak — low click share, low conversion share.
Competitors *do* use broad strategy. I tested massive broad keyword sets ...
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