Miranda Todd
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How to align off‑site marketing (KOLs, FB/Google Ads) with Amazon PPC for a new product launch?
2025-08-15 16:47
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Amazon PPC Ads & Management
Miranda Todd :Off-site helps new products in three key ways:
1. **Early post-review phase:** PPC is expensive and competitive. Off-site boosts rank and indexing fas...
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Amazon Policy & Compliance
Miranda Todd :Counterpoint: don’t report them. Not because they don‘t deserve it — they do. But because the system is broken. Even if you win the takedown, they’ll ...
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Amazon PPC Ads & Management
Miranda Todd :This is basically what we’re trying to do now—tiering traffic and being patient. Takes a while to see movement, but feels more sustainable than sprayi...
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Major changes to Amazon promotions & coupons starting June 2025 — BD/LD now with variable fees, coupons changed to $5 upfront + 2.5%
2025-03-21 18:22
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Amazon Policy & Compliance
Miranda Todd :Low-ticket sellers win; high-ticket sellers get squeezed.
Example:
$10 product ×100 redemptions: old $60 → new $35 (cheaper)
$50 product ×100 redempti...
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Amazon PPC Ads & Management
Miranda Todd :First, check what your colleague did before ads. Look at his listing – pricing, coupons, images, video, A+, copy, initial reviews/QA. Those are the fo...
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