Luke-Damian Lopez
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What makes a "good product" on Amazon? My framework after 6 years (price, differentiation, quality, barriers, profitability)
2025-11-01 19:25
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Amazon Product Research
Luke-Damian Lopez :Pro tip: Avoid categories where Amazon Retail (self-sold) dominates. Their traffic advantage is insane, and they run BD deals nonstop. Third-party sel...
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I’m losing confidence. Competitors do 500–100/mo in a tiny niche, but I get zero organic sales. Is it me, or is this a fake “winning product”?
2025-07-29 16:16
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Amazon Organic Growth
Luke-Damian Lopez :Real talk: don’t think a product is easy just because seller count looks low.
Run through this checklist:
1. Is actual demand growing or flat?
2. Are ...
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Amazon Product Research
Luke-Damian Lopez :I really like the income-based analysis. Looking for higher-priced products that serve unique needs makes a lot of sense.
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1-year-old electronics product sales are DYING – cheap competitors popped up, rating's stuck at 4.1. Need help reviving it!
2025-05-08 17:26
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Amazon PPC Ads & Management
Luke-Damian Lopez :4.1 stars is a death sentence for a $60+ product, man. I've been there – customers at that price point are super picky. Compare your rating to the cat...
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Amazon PPC Ads & Management
Luke-Damian Lopez :Your random bid adjustment is killing you. Seriously.
Set a baseline using suggested bid, then add placement modifiers (like +30-50% for Top of Search...
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