Heather-Helena Todd
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New Product w/ 42 Vine Reviews (4.9 Stars) – Bidding is Out of Control at $40 Price Point. How do I fix this?
2025-06-06 16:43
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Amazon PPC Ads & Management
Heather-Helena Todd :So just piecing together what you've said, here's the situation: 1. Your CPC is insane, and it's on auto no less (you mentioned the category is a bloo...
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Amazon Policy & Compliance
Heather-Helena Todd :Long story short, getting List Price recognized is key. Some ASINs don’t have it indexed, so the system falls back on Was Price. If List Price is visi...
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Amazon Profit Optimization
Heather-Helena Todd :1. Other variants work fine.
2. No workaround — you have to wait 30 days with controlled pricing.
3. Amazon counts *all* discounts: prime, coupons, pr...
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How to Use Keyword Pluralization & Misspellings to Cut CPCs and Break Through Traffic Plateaus
2025-03-20 17:14
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Amazon PPC Ads & Management
Heather-Helena Todd :My take: Broad match pulled junk early on. Formanual campaigns, I stick to Phrase match to avoid irrelevant traffic.
Wait at least a month before touc...
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Does Amazon Really Have "High-Quality" and "Low-Quality" Traffic? My Test Data Says No
2025-01-15 17:04
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Amazon Listing SEO
Heather-Helena Todd :From a buyer's perspective, Amazon isn't tagging them as "good" or "bad." They're just building a profile of preferences and habits. Judging a buyer's...
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