Gerald-Cole Calhoun
Marketplace brand operator. building private label brands. Always testing what actually works
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Why Your Price Cuts Aren’t Driving Sales: The Hidden Conversion Logic Most Sellers Miss
2026-01-27 17:23
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Amazon Profit Optimization
Gerald-Cole Calhoun :Seriously, this is some next-level thinking. You've moved past just the "how-to" of running ads and are talking about the actual psychology of why peo...
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A vacuum cleaner and a “creative” ad strategy — a case study on why traffic without conversion is worse than no traffic
2025-11-15 17:28
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Amazon Listing SEO
Gerald-Cole Calhoun :The “if it’s free, it’s for me” audience is real — and this seller attracted exactly that crowd. Free entertainment, zero purchase intent. The worst p...
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The Only Keyword Placement Guide You’ll Need For 2025. Data Backed By 3 Years Of Testing
2025-07-07 16:23
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Amazon PPC Ads & Management
Gerald-Cole Calhoun :Product is king, sure. But a lot of us don't have access to some amazing proprietary manufacturing. By the time you see a product that looks decent, i...
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Why Broad SP Big KeyWords Are a Waste of Budget for High-Ticket Amazon Products (And What To Use Instead)
2025-03-25 17:51
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Amazon PPC Ads & Management
Gerald-Cole Calhoun :Everyone's talking strategy but where's the data? Without ABA numbers it feels like we're guessing. When a cheaper product drops, the premium one's me...
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