Ella I. Black
E-commerce seller. optimizing catalog quality & conversion. Trying to make operations clearer and simpler
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How to launch a new product in 2026? Here‘s my framework (from prep to post-launch). What am I missing?
2026-02-15 17:26
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Amazon Listing SEO
Ella I. Black :You mentioned “test coupon usage rate” – that’s gold. But also test **price points directly**. With the new price stability weight, you don‘t want to ...
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Need 2x sales growth for a winter product in peak season, 20% margin required – what’s your first move?
2025-11-01 17:03
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Amazon PPC Ads & Management
Ella I. Black :So the ask: double sales, 20% margin. Translation: grow but control spend. Basically everyone's goal. How do you do it? Depends on a few things: categ...
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Using my best‑selling product to launch a 2‑pack or cross‑sell slow movers – how to avoid cannibalization?
2025-05-19 17:28
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Amazon PPC Ads & Management
Ella I. Black :On cross‑selling unrelated products.
If the slow mover is completely unrelated (e.g., a mouse vs. a keyboard), the best you can do is exposure via A+ ...
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My Manual Exact PPC Went from Bad to Zero After a 700% Bid Adjustment – What Happened?
2025-02-15 17:54
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Amazon PPC Ads & Management
Ella I. Black :Think of the three placements as three different pools of traffic. You gotta pay a different "entry fee" (your final bid) to get into each pool.
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