Elijah Steele
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How to Adapt Your Amazon PPC Strategy for the COSMO Algorithm: Stop Buying Keywords, Start Buying User Intent
2025-12-27 17:05
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Amazon PPC Ads & Management
Elijah Steele :Honestly, head term + modifier has always been my go-to for long-tail structure, especially for new products. In a COSMO-driven environment, if the sy...
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Ad structure for parent ASIN with many size/color variants?
2025-10-24 17:34
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Amazon PPC Ads & Management
Elijah Steele :With color + size combinations, you’d have 16 total variants — way too many to advertise each one separately.
But tablecloths are more flexible than c...
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Amazon Policy & Compliance
Elijah Steele :Product quality is everything.
If your product is good, people will leave reviews when asked. If it’s not, no amount of tactics will save you.
Stick t...
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Major changes to Amazon promotions & coupons starting June 2025 — BD/LD now with variable fees, coupons changed to $5 upfront + 2.5%
2025-03-21 18:22
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Amazon Policy & Compliance
Elijah Steele :Big win for some: BD can now run up to 14 days. No more third-party services to stack deals.
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