Elianna P. Nguyen
Full-time e-commerce operator. managing PPC & advertising. Keen on data-backed decisions
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Amazon PPC Ads & Management
Elianna P. Nguyen :So I tried running auto and manual broad match deal-hunting campaigns together, but barely any impressions. Bid was at $0.10. Is that just too low, or...
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SC to VC — sales dropped, ads underperform, pricing out of control. How do you actually drive growth on Vendor Central?
2025-02-28 17:41
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Amazon PPC Ads & Management
Elianna P. Nguyen :The brutal truth about VC: You're not moving to VC for higher margins — you're moving for scale. Your wholesale margin is typically 40-60% of retail. ...
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Amazon PPC Ads & Management
Elianna P. Nguyen :Been selling on Amazon for 4 years and this still taught me something. The part about “ads don’t fix a bad listing” is non-negotiable — I’ve wasted th...
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Looking for a complete white‑hat ad playbook for new products – campaign structure, budget, metrics, optimization
2024-12-02 17:49
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Amazon PPC Ads & Management
Elianna P. Nguyen :To quickly activate a new product, run four separate auto campaigns with different bid levels (same match types: close match + loose match).
- **High ...
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80% Ad Sales? Your Standard Product Listing Is Unsustainable
2024-10-10 16:18
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Amazon PPC Ads & Management
Elianna P. Nguyen :Quick question—if I'm already bidding on an exact match for a high-volume keyword, should I also run phrase and broad matches for the same term? Or wi...
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