Douglas Schultz
Cross-border e-commerce seller | Amazon | Listing SEO
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Amazon Organic Growth
Douglas Schultz :It’s not that simple. Keyword ranking = static weight (historical orders, CTR, CVR) + dynamic weight (recent order velocity, ad orders). Ad order volu...
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How to Rank Top 10 & Hit ACOS Under 25% in 45 Days on Amazon
2025-06-11 16:16
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Amazon PPC Ads & Management
Douglas Schultz :I agree with the main idea but want to add some details.
The ad sales ratio often plateaus around 40–60% — it doesn’t keep dropping.
Organic rank ofte...
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Competitor indexed 1000+ keywords in 2 months but converts worse than me. What am I missing?
2024-12-26 17:27
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Amazon PPC Ads & Management
Douglas Schultz :Let me add one more thing: If you want to test their strategy without blowing your budget, run a small "catch-all" campaign:
- Create one broad match ...
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Amazon PPC Ads & Management
Douglas Schultz :A few things I've noticed over the years:
A lot of sellers don't treat ads as a tool. You need a clear purpose for every single campaign, not just a v...
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Amazon Listing SEO
Douglas Schultz :I lean toward writing mostly for the algorithm.
If Amazon can’t match you to search terms, customers won’t even see your listing. And on mobile, almos...
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