Brandon N. Gilmore
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Amazon PPC Ads & Management
Brandon N. Gilmore :Solid stuff, thanks for sharing. One thing I’m still chewing on: when you’ve got multiple ad groups with similar bids, how does Amazon decide which on...
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SC to VC — sales dropped, ads underperform, pricing out of control. How do you actually drive growth on Vendor Central?
2025-02-28 17:41
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Amazon PPC Ads & Management
Brandon N. Gilmore :On deals: LD/BD on VC are free to run (no fee), but the discount comes from your margin. The playbook is to use deals for rank, not profit. Run a BD, ...
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Amazon PPC Ads & Management
Brandon N. Gilmore :Thanks for keeping it simple. So many posts overcomplicate PPC with fancy charts and jargon, but this is straight to the point. I’m in the growth stag...
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Competitor indexed 1000+ keywords in 2 months but converts worse than me. What am I missing?
2024-12-26 17:27
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Amazon PPC Ads & Management
Brandon N. Gilmore :You're looking at quantity, not quality. Tools like Sif record a search term if your ASIN appears on the first 3 pages within the last 30 days. That's...
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Apparel PPC: stuck between exact match high CPC vs broad match low conversion. What actually works for seasonal clothing?
2024-10-10 17:32
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Amazon PPC Ads & Management
Brandon N. Gilmore :Apparel lives and dies by trends and design.
For white-hat launch:
- Lock in a main color
- Build a large keyword list and start with broad m...
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