Audrey-Olivia Hardy
Omnichannel e-commerce operator. handling pricing strategy & margins. Keeping a realistic view on store growth
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Amazon 2025 Promo Fee Update: Cost Breakdown + Actionable Solutions
2025-06-05 16:59
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Amazon Profit Optimization
Audrey-Olivia Hardy :Honestly, list prices are such a gimmick. Most are way overinflated, and I’ve been saying for a while now—it’s only a matter of time before regulators...
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SBV product targeting: lowering bids caused my ads to slide from core keywords to generic “accessories” terms. Is there a bid threshold?
2025-04-17 16:39
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Amazon PPC Ads & Management
Audrey-Olivia Hardy :This matches a pattern I’ve seen across SP and SBV. There’s a **bid floor** for each keyword/ad combo. Drop below it and you’re pushed to cheaper, low...
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Amazon Profit Optimization
Audrey-Olivia Hardy :1. Yes, other SKUs keep running.
2. Only reliable fix:
**Cancel coupons 6+ hours before deals**
Otherwise they will almost certainly get pulled into t...
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Seasonal Products: How do top sellers keep rank YEAR-ROUND so they dominate next season?
2025-02-15 20:44
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Amazon Listing SEO
Audrey-Olivia Hardy :Off-season is hands down the best time to pass competitors who just give up.
Here’s what actually works:
1. Find who’s sleeping. 80% of sellers pause ...
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Does Amazon Really Have "High-Quality" and "Low-Quality" Traffic? My Test Data Says No
2025-01-15 17:04
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Amazon Listing SEO
Audrey-Olivia Hardy :It's kinda tough to definitively sort traffic into "good" and "bad" buckets. The metric that’s helped me the most is digging into how your main money ...
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