Arielle Blair
E-commerce seller. managing account health & performance. Here to exchange practical marketplace knowledge
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Why is “Unauthorized use of my trademark on detail page” grayed out?
2026-02-15 18:48
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Amazon Policy & Compliance
Arielle Blair :Yep, now counterfeit reports REQUIRE an order ID. No test buy = no report. Amazon closed that loophole.
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Help! My main variation’s ads suddenly stopped getting impressions — SBV went to zero, SP is dropping. Other variations are fine.
2025-11-30 17:23
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Amazon PPC Ads & Management
Arielle Blair :I had almost the exact same thing happen last year. One variation, out of nowhere, lost all ad impressions. Other variations fine. Cases went nowhere....
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Huge difference between desktop and mobile ad rankings – is Amazon’s algorithm completely separate for each device?
2025-09-18 17:56
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Amazon PPC Ads & Management
Arielle Blair :If you want to truly understand the difference, run a simple test:
- Pick one ASIN and one core keyword.
- On desktop, incognito mode, note your ad po...
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New product, 4.3 stars vs top brand’s 3.7. 80% of sales come from their brand + keyword. How should I structure SP ads to capture their traffic?
2025-09-09 16:12
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Amazon PPC Ads & Management
Arielle Blair :“Stealing traffic” from a top brand sounds aggressive, but it’s just good competition. The real question is whether your listing can convert when you ...
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Settled copyright dispute, got retraction, then Amazon suspended my account 7 days later anyway — how should I appeal?
2024-08-31 16:27
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Amazon Policy & Compliance
Arielle Blair :Let me give you the hard truth about "retraction" appeals.
Amazon's policy says: if a rights owner retracts, your violation is removed and your listin...
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