Alondra-Chelsea Marsh
Marketplace brand operator | Amazon | A+ Content & Listing Optimization
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Amazon PPC Ads & Management
Alondra-Chelsea Marsh :OP, thanks for sharing, this is some logical stuff.
I got a situation. Started a phrase match campaign with low bids and low budget. Barely any spend,...
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Amazon Ad Bidding Mechanism & New Launch Advertising Strategy
2025-05-27 16:23
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Amazon PPC Ads & Management
Alondra-Chelsea Marsh :Got a few high-volume, high-relevance keywords that seem super connected to the product, but conversion rates are in the gutter. Should I just negate ...
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Traffic vs Conversion — I think we're asking the wrong question
2025-04-17 17:38
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Amazon PPC Ads & Management
Alondra-Chelsea Marsh :I've tested this on my own products. Low budget, high conversion works better for me.
When I ran high budgets with low conversion, ACOS was 40%+. When...
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Ads stuck ONLY on product pages with garbage CTR — how do I actually get search page traffic?
2025-01-20 17:47
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Amazon PPC Ads & Management
Alondra-Chelsea Marsh :Your product page CTR sucks because your listing doesn’t stand out in “customers also viewed” — that’s just how it is.
Quick wins that actually move C...
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Amazon Listing SEO
Alondra-Chelsea Marsh :Writing accurate copy based on pain points and needs definitely helps. But e-com is all about buying attention with images. People are lazy—if they ca...
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