#Amazon Supply ChainAlexander Sullivan :It all comes down to fit. A fancy resume and 10 years mean nothing if they don’t match what your startup needs. And let’s be real—if a 10-year veteran...
#Amazon Product ResearchAlexander Sullivan :So you think more colors = more eye-catching. That's your opinion, man. But you're not the market. In the US and Europe, they often love a ton of colo...
#Amazon Listing OptimizationAlexander Sullivan :When I'm sizing up competitors, I usually zoom out to the whole store level. I'll check the business address listed (take it with a grain of salt thou...
#Amazon PPC Ads & ManagementAlexander Sullivan :Every ad type has its pros and cons for new stuff. Exact from day one? Strong relevance, your search terms won't go rogue, but getting any clicks is a...
#Amazon PPC Ads & ManagementAlexander Sullivan :Really well written, learned a ton. When testing bid increases, I usually bump by $1—big enough to see movement, small enough not to torch the budget....
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