Alec Mason-Stafford
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Amazon PPC Ads & Management
Alec Mason-Stafford :Based on the tiny bit of data here, the product itself seems fine and the new launch numbers aren't bad. If you're on a tight budget and scared of los...
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Skyrocketing new launch costs? Here’s how I keep CPC in check and maintain consistent sales with my proven traffic expansion framework.
2025-06-17 16:59
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Amazon Listing SEO
Alec Mason-Stafford :Same here. Built out a whole keyword workflow around it now—stuff the listings, then go verify indexing. Makes way more sense than just guessing.
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Traffic vs Conversion — I think we're asking the wrong question
2025-04-17 17:38
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Amazon PPC Ads & Management
Alec Mason-Stafford :This is exactly right. I've kept "low conversion" keywords in my campaigns simply because they had extremely low CPC — and they've been profitable for...
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Ads stuck ONLY on product pages with garbage CTR — how do I actually get search page traffic?
2025-01-20 17:47
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Amazon PPC Ads & Management
Alec Mason-Stafford :PPC still helps rank, but it’s weaker under the current algorithm.
Amazon now cares way more about:
- Organic engagement
- Return rate
- Review veloci...
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Amazon Listing SEO
Alec Mason-Stafford :Good post, OP. When I moved products from my standalone site to Amazon, I always focused hard on making the listing readable. Still do.
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