Aisha J. Todd
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Senior sourcing specialist with 10 years of experience made rookie Amazon mistakes. What should a dev actually do in a small startup?
2026-02-09 18:54
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Amazon Supply Chain
Aisha J. Todd :I’ve been exactly where you are. The sourcer we hired would just show me a couple samples and say, “This is good—let’s launch it.” He priced it $10 hi...
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What makes a "good product" on Amazon? My framework after 6 years (price, differentiation, quality, barriers, profitability)
2025-11-01 19:25
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Amazon Product Research
Aisha J. Todd :Frankly, the “best product” is the one that matches your company’s resources. I’ve pitched 5-8 “amazing” products to my team that we couldn’t execute ...
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I’m losing confidence. Competitors do 500–100/mo in a tiny niche, but I get zero organic sales. Is it me, or is this a fake “winning product”?
2025-07-29 16:16
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Amazon Organic Growth
Aisha J. Todd :It’s not how many sellers — it’s **how saturated the demand is**.
A niche could have 10 sellers total, but if top 3 take 80% of demand, you’re fightin...
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Small niche, only head terms, almost no long-tail. How to promote without price wars? (selective expansion model)
2025-05-14 16:01
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Amazon PPC Ads & Management
Aisha J. Todd :A few practical steps that worked for me in similar situations:
**For your listing:**
- Make your main image stand out. Since buyers search broad term...
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Amazon PPC Ads & Management
Aisha J. Todd :I see this all the time — new sellers think PPC is about making money right away. It's not. It's about ranking. Get that straight first.
Finding the r...
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