Agnes Horton
Amazon, improving store operations & fulfillment speed, building cross-border business year by year
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Amazon Risk Control
Agnes Horton :**Brand Catalog Lock is worth turning on.**
Amazon launched this in 2025. It lets you lock title, images, bullets, description so hijackers can’t edit...
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I've launched 70+ products on Amazon. This one mental shift cut my launch CPC by 38%.
2025-12-12 17:54
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Amazon PPC Ads & Management
Agnes Horton :Well said. Totally agree. Using ads to juice your organic rank only works if your listing is actually relevant for the keyword and your conversion rat...
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New FBM product — bidding way above suggested but still getting zero impressions. Is FBM + higher price hopeless?
2025-09-29 16:45
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Amazon PPC Ads & Management
Agnes Horton :Quick technical note:
If manual campaigns on keywords are getting zero impressions, double-check that you're using the right match type and that the k...
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Amazon Policy & Compliance
Agnes Horton :Test buys, Brand Registry, escalations… all temporary. Transparency is the only real wall. If you're serious about protecting your product, just get i...
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My Manual Exact PPC Went from Bad to Zero After a 700% Bid Adjustment – What Happened?
2025-02-15 17:54
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Amazon PPC Ads & Management
Agnes Horton :Okay, so your setup is:
Click bid = $0.60-$1.30
Top/ROS multiplier = 100-200%
Result: Impressions are almost all on Product Pages. ...
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