Amazon PPC Ads & Management
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New Product SP Campaign Only Shows on Product Pages – Should I Raise Bid or Use Placement Multipliers?
Product page traffic is cheap but low-intent. If you’re only getting clicks there, you’re not building keyword rank.
You need clicks and orders from s...
I've launched 70+ products on Amazon. This one mental shift cut my launch CPC by 38%.
This was awesome. Really helped me organize my own messy thoughts on this. I do have one question though—do different ad types impact organic keyword ...
How to Lock in Top Amazon Sponsored Products Ad Positions Without Wasting Budget
Man, the ad placement is all over the place. One minute I'm on page one, I refresh and it's bumped me to page two or three. Can't seem to lock it down...
Tired of Wasted Amazon PPC Budget? This Broad‑to‑Exact Funnel Fixes It
Question on the tier 1/2/3 exact match groups: For the exact match campaigns, do you dump a bunch of core keywords into one ad group? Or is it better ...
Why 90% of New Amazon Sellers Fail (And It’s Not Poor Product Promotion)
So you're looking at maybe 2 weeks to decide on 100 units, 3 weeks for 200-300... That kind of timeline only works if you hit a home run on day one. F...
New product, no reviews, ads getting zero clicks — help me fix my ad structure (screenshots replaced with data)
The lack of clicks tells me the problem is likely either:
Images — if your main image doesn't stand out in the search results, people won't click, eve...
My Amazon Listing is #1-2, TACOS 7.3%, but Boss is Unhappy & Wants Cuts—Help!
ACOS isn't a number you just blindly drive down. Gotta look at TACoS and everything else. Context matters.
How to Adapt Your Amazon PPC Strategy for the COSMO Algorithm: Stop Buying Keywords, Start Buying User Intent
Here’s how I see it: back in the A9 days, it was all about ranking for head terms and blasting traffic. That’s what led to all the sketchy tactics. No...
How I Run Amazon Video Ads on a Bootstrapped Budget (Consistently
Back when video ads first launched, clicks and conversions were insane. Every ad group was a winner. It made sense—video is way more engaging than a s...
Need 2x sales growth for a winter product in peak season, 20% margin required – what’s your first move?
Double revenue usually means moving the needle on your BSR and locking down those core organic spots. The ad game here is about spending just enough t...
My Exact Amazon New Launch Ads Framework – No Fluff, Repeatable Steps (From 0 to Consistent Orders)
Your confusion points are exactly where 90% of new sellers mess up.
Week 1 placement boosts = waste.
You don’t need top of search when you have 0 revi...
Product Targeting: The Untapped Traffic Opportunity For Amazon Sellers
This is such a great breakdown. Super helpful for newbies. My niche has crazy broad, numerous, and vague keywords. Tested a bunch, conversion rates we...
Wasting Money on Ads That Don’t Convert? This Budget Cutting Method For 3+ Month Old Listings Works Every Time
Another great post! Curious how you guys hit low ACOS. I’ve only tried product targeting and low-bid auto campaigns. Would love to hear your real stra...
From cold start to steady state – my full 2025 recap (launch, Prime Day, slow season)
Additional tip from community member ChuNing99 (real comment, slightly edited)
Great recap. A few tactical adds from my side:
Cold start: review data ...
I Sold 880 Units of a Late-Arriving Christmas Ornament in 3 Weeks – Here’s My Exact Ad Playbook
Quick question—do you add negatives to your auto campaign for the exact match keywords you're running?
Why your new Amazon launch isn’t moving — The real relationship between traffic, ads, and core keywords (Ads 2.0 Ep.01)
Hard truth:
Launching with high CPC on big keywords is suicide without reviews, external traffic, or pricing strategy.
But what’s even more dangerous ...
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